The perfect symbol of purity and craftsmanship, Taraash is the most trusted brand of sterling silver jewelry from the house of ACPL (Agra Chain Group). Established six decades backs, ACPL is one of the most dynamic manufacturers and exporters of the silver jewelry and has earned accolades and laurels for its outstanding over all performance. The 14 time winner of the prestigious award for highest silver exports, the company envisages its new dynamic brand to make waves among the Gen-X.

Our dedication, commitment and cutting edge technology, combined with the unique formula of exclusive designs, superior quality and a large variety of merchandise coupled with outstanding customer service. We have commanded 17.31% of market share in the total silver jewelry exports only from India for the year 2002-03. We take great pleasure in being National Retail Brand of Sterling silver jewelry and to offer these items to over 37 countries across the globe. Our progressive outlook and customer focused approach are the prominent factors that has made us leaders in the global market.

From the last 60 years, The Agra Chains Group has always been ahead in introducing unparalleled technology in its manufacturing unit which is widely spread across North India. Our team of qualified professionals have the required experience, expertise and an undying commitment to produce only the world class products having perfect finish. We continually strive to offer excellent services and best value for money.

While our regular collection consists of more than 30,000 basic products, it is further categorized into more than 3,50,000 designs and patterns. Our products are 92.5% pure and authentic while keeping in mind the most contemporary designs for today's woman. We are the biggest manufacturers in India to implement Rhodium Plating on a larger scale. We offer high quality products, which are the perfect symbol of elegance and beauty having sheer originality of creativity and design. Our products feature:

• Silver Pendants
• Silver Earrings
• Silver Bracelets
• Silver Neck Chains
• Silver Toe Rings
• Silver Hoops
• Silver Finger Rings
• Silver Key Chains
• Jeans Jewelery
• Mobile Jewelery

To be an innovator and trend setter to lead the fashion industry and to contribute to the growth of our clients and business partners.

To increase our market share to 35 percent from India in a span of two years, to provide highest level of customer satisfaction by innovative quality products, to have a transparent business environment and to upgrade products by stringent quality checks and to provide employees with best possible wages and excellent working conditions.

In the hope of offering our customers the most original and best products, we have a comprehensive and sophisticated system of quality control and strict vigil which has always been maintained at every production stage. Regular inspections and tests are carried out to get the desired results in quality. Production is supervised on the parameters of hardness, high reflectivity, resistance to most acids and corrosion.

Endowed by an excellent IT infrastructure, we provide and update our clients about order status and new range of products round the clock. We have the most talented and experienced workforce of 1340 people combined with the latest machineries and modern tools & equipments to deliver unmatched products promptly at reasonable prices.

Choosing the right jewellery for youTaraash helps you make your statement and is in fact an extension of your self and an expression of your spirit. It speaks for you, your mindset, your attitude and infact your outlook towards life and how you feel about yourself. In Hindustani the word "Taraash" implies, sculpted to perfection. By branding and reinventing its silver jewellery thus, Taraash also represents the metamorphosis of the modern Indian woman, her hopes, desires, moods and thoughts.The brand emphasizes her intuitiveness, wanderlust, her desire to cross boundaries and breaks barriers. In essence Taraash reflects her true spirit.Taraash opens up a world of silver, which is exactly what you always imagined you'd look beautiful in, because it expresses who you are. It also gives you a wide range of choices that you could pick from, even while buying a gift for someone. Given below are some very simple ground rules to help you choose your silver.

Choosing a NecklaceImagine how it would look around your neck in relation with your height and build. The right kind of necklace will either emphasis or minimize your size. To appear tall, always choose longer necklaces and V shapes. Choose something that falls right down to the waist to add height. If you are petite go for the daintier pieces. On the other hand to look and feel shorter choose a choker. Big built women with fuller figures can carry of chunky jewellery very comfortably. Short women must definitely avoid chunky pieces.A collar necklace or choker would compliment a slender neck, just as an ultra short necklace would accentuate the beauty of the slender neck. For example you could choose a lariat to make your neck look longer.Choosing EarringsWhile choosing earrings remember to buy those that look good with the shape of your face and compliment your hairstyle.

Taraash believes in guiding the woman to determine the exact shape of her face based on a scientific method:I. Note down the following measurements of your facea. Across the top of your cheek bonesb. Across your jaw line from the widest pointc. From the widest point halfway between your eyebrows and hairlined. From the top of your hairline to the bottom of your chin.II. You have an:a. Oval face, if it's narrower at the jaw than at the temples with a gently rounded hairline. Lucky you! You can carry off any kind of earrings. b. Round face, if it's as wide as it's long. Lean, long curvy drops of earrings or chandelier earrings are just perfect for you.c. Oblong face, if it's longer than it is wide.d. Heart shaped face, if it's narrower at the jaw and wide at the cheekbones or forehead. Choose triangular shapes with wide base earrings.e. Square face, if the width and length are equal. Wearing round and hoop earrings

Often you feel as though you should be doing something else and feel tied down to your mundane day to day existence. There is a need deep within you to transform the life you have lived so comfortably and for so long. Changing the flow of things and the familiar is scary and you don't know where to start. Think of fresh, wild and original passions that you could indulge in - Choices that you can make and perhaps carve out a niche for yourself:
Animator, Fashion Designer, Cake Baker, Bungee Jumping Instructor, Cartoonist, Radio Jockey, Stunt Woman, Horse Trainer, Gift wrapper, Potter, Magician, Casino Owner, Chef, Wedding Decorator, Optical Illusion Artist, Tarot Reader, Bag Designer, Sculptor, Counsellor, Paediatric Nurse, Teacher Trainer, Story Reader, Headmistress, Quiz Master, T.V Anchor, Yoga Instructor, Masseur

Since time immemorial, folklore and ancient beliefs have maintained that 'silver is born of the moon' and is symbolic of myths. These tales speak of the hypnotic effect of the full moon on earthly creatures.Silver as a metal is symbolic of the 'spirited' woman soaring to reach out to the stars! Just as gemstones represent different Zodiac signs, silver too is teamed up with different qualities of the woman's mystical nature. Given below are the personality traits of the

Taraash woman who chooses to wear silver and make a statement. It's her expression of breaking away from tradition and displaying her individuality. She is the wolf woman who runs wild and experiments with her lifestyle and is certainly not afraid to take on the world.Have some fun and find the Taraash woman from amongst all the 'Mystical' elements of the different zodiac signs described below!ARIES Mystical JewelleryAn opal set in silverPersonality Trait, Adventurous and energetic, Pioneering and courageous, Enthusiastic and confident, Dynamic and quick-wittedTAURUSMystical JewelleryA Sapphire set in silverPersonality Trait, Patient and reliable, Warm hearted and loving, Persistent and determined, Placid and security lovingGEMINIMystical JewelleryAn Amethyst set in silverPersonality
Trait , Adaptable and versatile, Communicative and witty, Intellectual and eloquent, Youthful and livelyCANCERMystical JewelleryA Moonstone set in silverPersonality Trait, Emotional and loving, Intuitive and imaginative, Shrewd and cautious, Protective and sympatheticLEOMystical JewelleryA Diamond set in silverPersonality Trait , Generous and warm-hearted, Creative and enthusiastic, Broad-minded and expansive, Faithful and loving

CleaningYour Taraash rings will continue to shine if you look after them and polish them regularly. Use professional jewellery cleaning products and always remember to read the instructions.ProtectionStore your jewellery in a soft lined box or pouch and please keep each piece separate so that they don?t tangle and break.You love gardening, but please don?t dig, handle mud, pat the earth while wearing that beautiful silver ring! Also remove them while engaged in sporty activities.Perfume, sprays, and nail polish removers stain silver.Remove any silver that you might be wearing while swimming. Chlorine can damage it.PolishingSterling silver will polish well by rubbing or buffing it with soft cotton cloth or a sunshine cloth. It will also tarnish less if you store it in plastic bags with an interlocking seal.